Lenina mccord, a bus driver and driverattendant trainer for stafford township school district in manahawkin, n. The blog post he forwarded provides some insight into the best and worst places in the usa to recruit truck drivers. Personal referrals still reign supreme as a driver recruiting tactic, as in other careers. News april 27, 2020 business law firm offers sba loan application resources. I teach at a small, nonreligious private school that is dying. In this opening session, speaker and author jared james will challenge truckings driver recruiting strategy today by helping us understand why drivers connect with brands the way they do and how we can more effectively market to them in todays digital and social world. At the same time, school transportation faces a high turnover rate with the best employees jumping from one company to another. Driver recruiting drivers are a fleets primary facebook audience. Inside higher ed s strategies for recruiting students webinar was made possible with the advertising support of sparkroom, provider of fully transparent, analyticsbased strategies designed to achieve your higher education enrollment marketing objectives. Voe plus complete employment verifications in minutes, not weeks. The most effective recruitment tool, proven time and time again, is employee referrals. The driver shortage continues to loom over the trucking industry, with shortfalls estimated to reach 175,000 drivers by 2024.
Apr 17, 20 for as much as recruiting has embraced technologyat times for better or worsethe ancient rituals of snail mail and even that archaic fax machine are still very active in the process. Or, if youre a truck driver, you may want to add these items to your holiday gift wish list. The average truck driver is about 50 years old, with many approaching retirement, and the impending elog mandate is likely to push some out of the workforce early come december. As the trucking industry continues to struggle with a growing shortage of drivers, transportation companies are using more techoriented recruitment strategies to attract younger drivers. Strategies for hiring and keeping the best truck drivers. For example, if you pay 90% of the employee premium and 50% of the family premium for fulltime employees, offer prorated premium contributions to parttime employees, tas advises. Four hot ideas for recruiting more school bus drivers. Finally, to cap the list off is a creative ad directed at potential web developers. Nov 07, 2012 a big shout out to a key member of our tdi recruiting team for sharing an excellent online article this morning. In brunswick, gore says administrators posted notices for drivers in school newsletters and on school cafeteria menus. A mississippi judge has sentenced a former school bus driver to prison for assaulting a disabled student. These are innovative and groundbreaking driver retention ideas that your company can put to use in a practical way.
However, by following a couple of strategic tips and adding in a little planning, healthy snack ideas for drivers are endless. School bus drivers are critically important to getting students to and from. This enabled the district to reduce its number of routes while addressing staffing issues. These are the main ways recruiting is performed and most methods. Sep 30, 2016 driver appreciation ideas september 30, 2016 allison nance in an effort to get a bit more mileage out of the recent truck driver appreciation week which should ideally be more of a yearround kind of thing we wanted to devote some space to trucker gratitude. Speak at a class at community education or continuing education.
Mississippi school bus driver sentenced for assaulting. Perhaps there are members of your community who are. Aug 16, 20 the payoff that came from using inexpensive, unique recruiting ideas was nothing short of fabulous, and i encourage you to expand on these creative ideas to help your own company. How to attract more students to your school published on may 4, 2015 may 4, 2015 46 likes 7 comments. School business affairs, v57 n4 p2629 apr 1991 describes a missouri school districts recruiting, training, and retention strategies for school bus drivers. To counter the shortage, school administrators are constantly searching for ways to attract drivers. Digital billboard advertising is a great way to promote your brand and culture to prospective employees and importantly help you attract the best and brightest people. More than 96 percent of company drivers have a facebook account, according to randallreilly market intelligence.
Employers need to think outside the box and become more creative in their sourcing strategies. To help in recruiting and retaining school bus drivers, tas recommends that operations offer some sharing of health insurance costs to make it an attractive benefit. The terminal manager, safety supervisor, or the authority responsible for company human resources has three options to fill a position for a driver. We hope that these ads brought a smile to your face, but more importantly, we hope that they inspired you to come up with your own funny, enticing and creative recruitment schemes. How to successfully recruit millennial truck drivers. For semitruck drivers, it may seem almost impossible to maintain a healthy diet and eat nutritional foods while out on the road. School bus fleet magazine, fact book 2017, vol 62, no. Creative recruitment strategies to find good candidates fast. Hold a marketing event open house for instructors, teachers, etc. Up next is a funny recruitment ad for potential school bus drivers. Oct 07, 2014 here at maverick, we take pride in recruiting professional truck drivers. How to successfully recruit millennial truck drivers loaddelivered. Business owners, recruiters and human resource professionals can use outdoor advertising to target specific audiences, neighborhoods or skill sets. With a heightened shortage of bus drivers, salemkeizer public schools overhauls its approach to recruitment.
Lenina mccord, a bus driver and driver attendant trainer for stafford township school district in manahawkin, n. School district has had success recruiting drivers through school newsletters, transportation director joe precourt says. Jun 27, 2019 by using these recruiting ideas for hourly employees, making it easy for candidates to apply, creating a culture of respect and encouragement, and offering flexibility, you can help increase candidate flow, hire better and support employee growth and retention for your hourly employees. Yet when it comes to making drivers happy, pay often takes a backseat. Videos you watch may be added to the tvs watch history and influence tv recommendations. Apply to bus monitor, bus driver, bus aide and more. What a recruiting letter looks like and what it should say. How fleets use social media to recruit, retain drivers. General session 1 old school driver recruiting in a new school way. Almost two decades later we still believe in this philosophy and this is evidenced by many of the outstanding people who have joined our team, grown with us and.
Jul 30, 2019 use trade show booth time to meet and get to know potential candidates as well as customers. Make the most of online recruiting tools, including your own website and. Denver public schools has dealt with driver shortage by conducting an optimization of its school bus routes. Formulating an effective driver recruitment and retention strategy is also just as important if you want to avoid experiencing driver shortage. Apr 27, 2017 the school bus driver shortage happening across our nation affects students above all else. Aug 24, 2016 lenina mccord, a bus driver and driver attendant trainer for stafford township school district in manahawkin, n. Think about a drivers family life in your recruiting efforts, and place your recruiting collateral at. My intent of this blog is to provide a free resource filled with helpful content. We get applicants who already know the schools and are connected to them, he explains. These creative and innovative recruiting ideas range from the common to the offthewall. Retaining and recruiting quality bus drivers by brandon. Recruiting trick to sell my program attendance is so important for students to learn about when it comes to keeping a job.
My name is james brown and i have been in the transportation industry for over thirty years with much of the time spent recruting for and helping traportation complanies solve the driver recruiting challenges as a counsultant for apex recruiting solutions. My principal came to me asking for new ideas because our old one advertising in a free parents free. Before you can hire anyone you need to attract quality applicants. Driver turnover rates are high in the trucking industry with most regions in north america reporting a constant workforce shortage. Having a current driver or driver trainer attend adds credibility and helps candidates form a best possible impression of your firm. Whether youre organizing a rally, a festival, a charity race, a food drive, or a community cleanup step out of the box with these 10 creative ideas for volunteer.
Idea public schools cofounders when we started idea in donna, tx in 2000, we knew that recruiting the right people who believed in this mission was the most important thing to do. The goal is to have employees talk highly about their job and work environment so that others will want what they have. School bus drivers let students know they miss them. Retaining and recruiting quality bus drivers the university of.
But, with a few creative recruitment strategies on your side, you can level the playing field and compete for top talent. A comprehensive view of the truck driver shortage with steps you can take to. Recruiting bigtime talent to small businesses is often a struggle. Adding to the problem, recent government mandates including the federal motor carrier safety administrations hours of service and compliance, safety, accountability rules threaten to shrink the available pool of qualified drivers, and complicate recruiting, training, and retaining valued employees make driver recruitment a challenge. Eugenia weathers, a member of fayette county public schools transportation team for 17 years, died saturday. Trucking companies using new recruitment strategies to. All of your inbound marketing activities should be designed with one goal in mind to attract and convert qualified drivers.
Here, we share best practices in tackling the problem, from boosting recruiting efforts to addressing absenteeism. The best kept secrets in driver retention and recruiting the definitive guide to driver retention, this guide takes hard earned lessons from carriers with under 10% driver turnover and puts it together in an easy to use guide. Districts scramble to address school bus driver shortage as. And thats only for starters, as transportationindustry ceos and their hr and operations staffs get more and more creative. When you complete an activity, let us know and your picture could be featured here and help others with their own ideas.
Items similar to personalized school bus driver hand painted decorative slate sign personalized school bus driver slate sign school bus driver gift on etsy its time to show appreciation. Online recruiting services specialized for drivers, or generic services like monster test. Our article about your company will appear in web searches next to your company on search engine results, giving drivers and operators extra incentive and comfort to contact you and apply. Recruiting and training new drivers is more expensive than retaining existing personnel, and the lack of qualified workforce forces transportation managers to figure out how to keep their best people. Renweb is an excellent webbased administrative database and communications system for schools. Ask other companies for creative and innovative recruiting ideas. If you have a truck driver in your life, make the shopping experience easier with this list of holiday gift ideas for truck drivers. Trucking firms that recognize the millennial potential are successfully leveraging creative recruiting ideas.
Supervisor continuing education resources 20122016. Align with local realtors recruit people relocating here. Our recruiting process is both different and better, plain and simple. Encourage employees to gather business cards from, and develop relationships with, high potential possible employees. Driverreach is the driver recruiting and compliance management system that helps recruiters convert leads, hire faster, build relationships, and be more productive. The long arm of 18 wheels of justice reaches over 80,000 owner operators and drivers every month. For easy reference the activities are categorized by teen driver risk and provide you the level of difficulty easy, medium, or takes time. Having a driver recruitment landing page is one of the best forms of inbound marketing available today. As the new school year begins, districts around the united states are trying to find bus drivers to fill vacancies on their routes. Looking for the best ways to recruit truck drivers. The holiday season is here, and many people are gearing up to purchase gifts for their loved ones. Many drivers love technology, so dont be afraid to use qr codes and texting in your sourcing efforts. Think about a drivers family life in your recruiting efforts, and place your recruiting collateral at places theyre sure to visit.
How to attract and retain drivers while facing driver shortage. Offer larger than normal referral bonus for difficulttofill positions. School bus driver shortage is an ongoing challenge for the industry that has gotten worse recently, sbf research has found. Red lion bus has been advertising for drivers on, an online employment website and on the. Last week i had the opportunity to speak 12 times in three days at the renweb power users conference in orlando on best practices in recruiting new families and rerecruiting current families. If playback doesnt begin shortly, try restarting your device.
It costs less than advertising in the newspaper, and he gets more responses. Branching out to increase our recruiting pool, we no longer require a ged for school bus drivers. Some are serious, some are humorous but all are intended to get you thinking. Recruitment and rerecruitment best practices, private schools.